https://ericalenard.com/omnisources daily 0.75 2021-12-27 https://ericalenard.com/testgraphic daily 0.75 2022-01-18 https://ericalenard.com/allomniinfographic daily 0.75 2022-01-02 https://ericalenard.com/omniall daily 0.75 2022-06-23 https://ericalenard.com/test daily 0.75 2022-01-21 https://ericalenard.com/omnilinkedinseries daily 0.75 2022-04-01 https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/8082b9c0-62a3-4a88-bf20-ba873fd191a9/OmniGraphic.jpg Omni LinkedIn Series https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/e860ff92-7433-4572-8dac-23dfc0956f37/omni-marketing_Graphic.png Omni LinkedIn Series https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/81c9ae98-bdca-48ef-9559-839f156a6641/Omni+Entertainment+Franchises.jpg Omni LinkedIn Series - Make it stand out CLICK FOR MORE DETAIL https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/2f1c2a52-c025-439a-b8b2-74c4c5ca2d72/DisneyOmni.jpg Omni LinkedIn Series https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/873a267a-ed35-4955-a8ea-96c9a35155d4/Gaming+Omni.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/6f0e9dbf-ced1-4bc1-b6b5-b015552652e4/ToysKids+Omni.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/bbb4c874-d037-4701-89d6-ba7c13909d0c/AnimeManga+Omni.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/10336dcf-d716-4ee9-a12e-f040ef5b7b1b/WarnerBros+Omni.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/92a1e9d5-ef5d-494b-b4ec-acf95b00b73f/ParamountOmni.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/170a59b3-85f0-4817-ad1d-504b57d4320a/NBCU+Omni.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/f226de0e-a3f3-47e7-b1ee-ea28cf39b404/Amazon+Omni.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/512d6639-5973-4893-9d92-2846a4d7e149/Copy+of+Omni+Entertainment+Franchises.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/8082b9c0-62a3-4a88-bf20-ba873fd191a9/OmniGraphic.jpg Omni LinkedIn Series https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/e860ff92-7433-4572-8dac-23dfc0956f37/omni-marketing_Graphic.png Omni LinkedIn Series https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/81c9ae98-bdca-48ef-9559-839f156a6641/Omni+Entertainment+Franchises.jpg Omni LinkedIn Series - Make it stand out CLICK FOR MORE DETAIL https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/2f1c2a52-c025-439a-b8b2-74c4c5ca2d72/DisneyOmni.jpg Omni LinkedIn Series https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/873a267a-ed35-4955-a8ea-96c9a35155d4/Gaming+Omni.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/6f0e9dbf-ced1-4bc1-b6b5-b015552652e4/ToysKids+Omni.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/bbb4c874-d037-4701-89d6-ba7c13909d0c/AnimeManga+Omni.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/10336dcf-d716-4ee9-a12e-f040ef5b7b1b/WarnerBros+Omni.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/92a1e9d5-ef5d-494b-b4ec-acf95b00b73f/ParamountOmni.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/170a59b3-85f0-4817-ad1d-504b57d4320a/NBCU+Omni.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/f226de0e-a3f3-47e7-b1ee-ea28cf39b404/Amazon+Omni.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/512d6639-5973-4893-9d92-2846a4d7e149/Copy+of+Omni+Entertainment+Franchises.jpg Omni LinkedIn Series - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://ericalenard.com/omnilinkedinseries-1 daily 0.75 2022-05-19 https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/8082b9c0-62a3-4a88-bf20-ba873fd191a9/OmniGraphic.jpg Omni LinkedIn Series (Copy) https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/e860ff92-7433-4572-8dac-23dfc0956f37/omni-marketing_Graphic.png Omni LinkedIn Series (Copy) https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/81c9ae98-bdca-48ef-9559-839f156a6641/Omni+Entertainment+Franchises.jpg Omni LinkedIn Series (Copy) - Make it stand out CLICK FOR MORE DETAIL https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/2f1c2a52-c025-439a-b8b2-74c4c5ca2d72/DisneyOmni.jpg Omni LinkedIn Series (Copy) https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/873a267a-ed35-4955-a8ea-96c9a35155d4/Gaming+Omni.jpg Omni LinkedIn Series (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/6f0e9dbf-ced1-4bc1-b6b5-b015552652e4/ToysKids+Omni.jpg Omni LinkedIn Series (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/bbb4c874-d037-4701-89d6-ba7c13909d0c/AnimeManga+Omni.jpg Omni LinkedIn Series (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/10336dcf-d716-4ee9-a12e-f040ef5b7b1b/WarnerBros+Omni.jpg Omni LinkedIn Series (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/92a1e9d5-ef5d-494b-b4ec-acf95b00b73f/ParamountOmni.jpg Omni LinkedIn Series (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/170a59b3-85f0-4817-ad1d-504b57d4320a/NBCU+Omni.jpg Omni LinkedIn Series (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/f226de0e-a3f3-47e7-b1ee-ea28cf39b404/Amazon+Omni.jpg Omni LinkedIn Series (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/512d6639-5973-4893-9d92-2846a4d7e149/Copy+of+Omni+Entertainment+Franchises.jpg Omni LinkedIn Series (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://ericalenard.com/kidsknowbest-infographic daily 0.75 2022-07-24 https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/4f731751-0a0f-4d2b-ac15-5cc8ea3104f8/KKBNetfilesK4-7.jpg KidsKnowBest Infographic https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/4f731751-0a0f-4d2b-ac15-5cc8ea3104f8/KKBNetfilesK4-7.jpg KidsKnowBest Infographic https://ericalenard.com/mattel-work-imc daily 0.75 2025-04-21 https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/92ee1b5b-643b-43f1-bc13-016d125589db/JL+x+FP+Music+Starts+Here Mattel Work IMC Lead Account Director on the award-winning Fisher-Price and John Legend partnership, encompassing a multifaceted campaign featuring a series of strategic initiatives designed to maximize engagement, promote both the brand and John Legend's debut children's album, and underscore the role of music in developmental play - ultimately driving sales of Fisher Price products https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/4d669306-8754-4332-b509-0a4fef1f8590/HWFLAME_LOGOsq.png Mattel Work IMC In support of our growing adult collector and auto enthusiast consumers, I lead the development of the content and growth strategy for net-new TikTok and Auto-Enthusiast-focused YouTube channels, in partnership with YouTube and social creatives. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/847c25d8-11da-4bbc-a727-2edad57a7c8b/thomas_and_friends_logo_png_by_charlie316_dfj58k9-pre.jpg Mattel Work IMC Co-authored the brand foundation, brand purpose, and DNA for a refreshed approach to Thomas & Friends - the beloved Tank Engine with an 80-year legacy of bringing train-focused play and lessons to kids around the world. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/92ee1b5b-643b-43f1-bc13-016d125589db/JL+x+FP+Music+Starts+Here Mattel Work IMC Lead Account Director on the award-winning Fisher-Price and John Legend partnership, encompassing a multifaceted campaign featuring a series of strategic initiatives designed to maximize engagement, promote both the brand and John Legend's debut children's album, and underscore the role of music in developmental play - ultimately driving sales of Fisher Price products https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/4d669306-8754-4332-b509-0a4fef1f8590/HWFLAME_LOGOsq.png Mattel Work IMC In support of our growing adult collector and auto enthusiast consumers, I lead the development of the content and growth strategy for net-new TikTok and Auto-Enthusiast-focused YouTube channels, in partnership with YouTube and social creatives. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/847c25d8-11da-4bbc-a727-2edad57a7c8b/thomas_and_friends_logo_png_by_charlie316_dfj58k9-pre.jpg Mattel Work IMC Co-authored the brand foundation, brand purpose, and DNA for a refreshed approach to Thomas & Friends - the beloved Tank Engine with an 80-year legacy of bringing train-focused play and lessons to kids around the world. https://ericalenard.com/career daily 0.75 2026-03-10 https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/85b25e69-6bcd-4a5e-a6ab-21fe0b0b6463/logo_LLC_dark.png Career https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1530129059049-NJQJTZ87M8KCKXXY6RTL/Mattel_Logo.jpg Career https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1560805230004-XM9CBF1LMTZ0ID57CW21/TWDC+LogowMickey.jpg Career https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1530129059049-NJQJTZ87M8KCKXXY6RTL/Mattel_Logo.jpg Career https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1530132615886-3JC1ZWIQ7MHHSPODTSY5/nbcuniversal-new-logo1.png Career https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1530132728043-QBOFB6RJTSJW63I8CJ58/E-Esquire.jpg Career https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1530131546582-HZYST5266YQO9KBKWKRS/Disney_Interactive_Logo_smaller.jpg Career https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1530132070454-NK7DJHMEMGKGQ9DGCKBW/yahoo-new-logo.jpg Career https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1530139026015-URCZNCC7Y85MOLM5B81M/viacom-logo.png Career https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1530139089020-5KSAIW4KGS3CWD45OSOP/MTV_notagline.png Career https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1530139217421-VL119WR1S9L6O2K395X2/MtvU.jpg Career Recently sold to Cheddar and will be rebranded CheddarU. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1530139308886-241B0PS3TRNXNLTY5E84/MTV_original.jpg Career https://ericalenard.com/work daily 0.75 2026-03-14 https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/5015fff2-dd98-4d6b-99b2-291f9f679795/HWxF1atCDMX Work - Make it stand out Lead development of a global 360 campaign that included Social, Experiential, PR, influencer and OOH marketing across 10+ countries. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/046434ba-5dfb-472c-9ffb-0340d7132767/JL+x+FP+Music+Starts+Here Work - Make it stand out Lead Account Director on the award-winning Fisher-Price and John Legend partnership, encompassing a multifaceted campaign featuring a series of strategic initiatives designed to maximize engagement, promote both the brand and John Legend's debut children's album, and underscore the role of music in developmental play - ultimately driving sales of Fisher Price products https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/47d6a1a9-e86b-4a87-8387-e3a00d62d079/Screenshot+2025-10-01+at+2.51.41%E2%80%AFPM.png Work - Make it stand out Lead an integrated campaign across paid media, social, influencer and PR to promote the revolutionary redesign of Hot Wheel’s iconic track system. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/3fdc04f5-dfaf-4ac7-8415-2a5f22cdcd07/HWAC24_FLAME_LOGOrec.png Work - Make it stand out In support of our growing adult collector and auto enthusiast consumers, I lead the development of the content and growth strategy for net-new TikTok and Auto-Enthusiast-focused YouTube channels, in partnership with YouTube and social creatives. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/94c0ef04-b628-462a-86e0-f8c258468e54/thomas_and_friends_logo_png_by_charlie316_dfj58k9-pre.jpg Work - Make it stand out Co-authored the brand foundation, brand purpose, and DNA for a refreshed approach to Thomas & Friends - the beloved Tank Engine with an 80-year legacy of bringing train-focused play and lessons to kids around the world. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/dff66ceb-8971-44eb-83ce-c385ecc5f069/IWD_OOAK2023.jpg Work - Make it stand out Barbie celebrated International Women’s Day by honoring over half a dozen women worldwide who are leaders in STEM with one-of-a-kind role model dolls made in their likeness. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/af61e9c8-13d0-40fb-812a-51bcfe2bd2ec/%E2%80%98Barbie-x-Boss-Beauties-Virtual-Assets-to-Break-Gender-Barriers.jpg Work - Make it stand out Led marketing for Barbie’s largest NFT Collection in partnership with Boss Beauties. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/3e66e87a-cd9d-4dca-9f44-06c2e992a784/CAMPxDisneyMickeyAndFriends_Announce_1x1Csmaller.jpg Work - Make it stand out Led marketing from campaign conception to execution to promote and drive ticket sales to all Disney x CAMP-themed experiences. which included social media, paid media, out of home, influencers and AR tactics. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1631310569668-R7E6C90QA25MZPYCDIKD/PawCamp.jpg Work - Make it stand out Developed and executed a mutli-platform marketing campaign to drive awareness and ticket sales for The Paw Patrol™ Experience: Only at CAMP, in Dallas and subsequent locations. Created by CAMP, the experts in all things family fun, kids of all ages will be able to live out their rescue team dreams through themed environments, games, and activities celebrating their favorite group of adventurous canines. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/c1a7acf5-f984-41a6-987e-c2927c6d3d1a/CosmicCamp.jpg Work Worked with CAMP, a family experience company, to market and drive ticket sales for their tentpole themed event Cosmic Camp launching within their flagship store in New York . Utilized digital media, out of home, influencer, and experiential tactics to drive revenue for the business. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/e7033702-7347-403f-befe-7c4ebe5b0767/OmniGraphic.png Work - Make it stand out I authored a LinkedIn Post-Series defining and discussing Omni Entertainment Franchises, rolling out parent companies/categories for the top grossing Franchises in the world today. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/5451ce56-5490-4f99-9582-1e93d4297cd1/Copy+of+Omni+Entertainment+Franchises4x4.jpg Work - Make it stand out Once defining “Omni Entertainment Franchise”, I set to make it a mainstream term but creating interactive data visualization series and sharing it across social media as a way to highlight and analyze the top intellectual properties making the biggest businesses booms. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1631309066874-1HL864P9YB37CDBQWE67/UPCTitleCard+copy.jpg Work - Make it stand out Spearheaded the cross-company global celebration of the courage and kindness of our Disney Princesses and Frozen queens - Anna and Elsa. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1631309082764-LHAR9Z3PSEQ0ENNW2Q6T/AdventureAwaitsTitleCard.jpg Work - Make it stand out Created and collaborated on the repositioning of the Disney Princess franchise with a focus on the adventures found within all of their stories. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1620767961761-1VRQISGR15ANMBKI19IF/My+Favorite+PrincessTitleCard.jpg Work - Make it stand out “My Favorite Princess Story” - Partnered with Disney Channel to develop series of kid-targeted shorts reintroducing the beloved stories to kids of all ages. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1620768941576-NML5V86O966JL84ZA0QC/ChipsSideTitleCard.jpg Work - Make it stand out “My Side of the Story” - Partnered with Disney Channel to develop series of kid-targeted shorts reintroducing the beloved stories to kids of all ages. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1620768292270-5HBWI97R9LKV36OQAQNV/PrincessesJustLikeUsTitleCard.jpg Work - Make it stand out “Princesses…They’re Just Like Us” - Partnered with Disney Channel to develop series of kid-targeted shorts reintroducing the beloved stories to kids of all ages. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1560806457305-JB4IXXORODW1RA1VQ8P7/Finomenon Work Managed distribution planning of celebratory video spot honoring the 30th Anniversary of The Little Mermaid. Fans everywhere are celebrating the fact that Ariel’s been part of our world for 30 years. How will you shell-abrate The Little Mermaid’s 30th anniversary? https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1531505069662-OM3K047925EBBEO9ZJUH/image-asset.jpeg Work Consulting Producer & Partnership Supervisor for special to celebrate the 50th anniversary of the most popular -- and disruptive -- toy in the world, Hot Wheels. Produced by BobCat Studios and distributed on History Channel in the US and subsidiaries globally. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1529986214945-PPLB7BZLJRLBOB7LFUH6/Hot+Wheels+City+YouTube Work In anticipation of the launch/re-branding of a Hot Wheels play-set line, I developed a content strategy anchored in the intuitive storytelling nature of the toy. In partnership with the Mattel Content Development team, we crafted a narrative foundation for Hot Wheels and then teamed up with Fullscreen to produce this fun stop-motion series. In addition, Fullscreen developed a year-long program with my strategy at its core for all Hot Wheels YouTube content. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1529986604191-6PB9D7HLL22QCSYXHE6T/Mattel+Action+Channel Work In support of our licensed partnerships with brands like Warner Bros (DC Superheroes)., WWE, Universal (Jurassic World), Microsoft (Minecraft) we launched a themed channel on YouTube. The goals were to fuel fandom for popular brands, showcase toy and inspire imaginative play, and build credibility as a curated content destination for action brand toy collectors and fans. I spearheaded the strategy and overall “brand positioning” for the channel launch and growth. The Mattel Action! Channel's lofty purpose is to inspire the heroes of tomorrow through Action, Adventure, and Imagination at Play. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1529986194030-JI66E6ZCQ2OM5W5PIR8O/Enchantimals+YouTube Work To launch this adorable new fashion doll line celebrating the unbreakable bonds of friendship, I developed a content strategy to tease, introduce, amplify and sustain the narrative foundation created by the Content Development team. Utilizing Short Form content paired with a long-form special that aired on Nickelodeon, the brand took off and is thriving., especially in the EUROMEA region. A full season of animated content will launch in 2018 on YouTube and with select partners around the world. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1529986313330-AB4P5N5ZN0HIUH4MQ36U/Monster+High+Ghoul+Squad+YouTube Work Pivoting from our traditional broadcast or straight to DVD model, we decided to go back to Monster High's roots and launch fresh content on YouTube. In partnership with YouTube Kids, Monster High Ghoul Squad aired exclusively on the platform. A long-form holiday-themed special premiered on Nickelodeon and was then available immediately on YouTube as a 4-part series connected with a common narrative. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1529986758220-3CD326ALZX5Y5IFMP7HY/Oh+My+Disney+Trade+Marketing+Blog+Post Work As the head of Sales Development and Trade Marketing, my role was to developing innovative B2B marketing programs to entice media buyers and planners to invest advertising dollars with Disney Interactive. This campaign leveraged the strength of Oh My Disney's humorous and light-hearted format and married it to a targeted message aimed at our media agency partners. https://images.squarespace-cdn.com/content/v1/5b31415fcc8fedadb0dee00e/1529986840794-DJTIH3DMJ5FM4KPMPU49/ext+%281%29.jpeg Work At our second annual Digital Newfront, I spearheaded the event planning and messgaing by aligning with the theme “The Art of Storytelling”. The venue was wrapped in rarely-seen concept art and sketches from Disney classics as well as original digital products (such as apps and video series). 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