As the head of Sales Development and Trade Marketing, my role was to developing innovative B2B marketing programs to entice media buyers and planners to invest advertising dollars with Disney Interactive. This campaign leveraged the strength of Oh My Disney's humorous and light-hearted format and married it to a targeted message aimed at our media agency partners.
At our second annual Digital Newfront, I spearheaded the event planning and messgaing by aligning with the theme “The Art of Storytelling”. The venue was wrapped in rarely-seen concept art and sketches from Disney classics as well as original digital products (such as apps and video series). We also had food and beverages on hand from recipes found throughout our sites as well as Disney artists live sketching characters for attendees to take home.