Career

EJL Consulting LLC

May 2021 - Present

Award-winning, innovative digital marketing leader with more than 20 years of experience executing multi-platform franchise strategies, brand marketing, and media campaigns for multi-billion-dollar companies. Digital & Brand Marketing Keynote speaker and panelist that was honored as a 2021 MarCom Platinum Award Winner for "Top Women in Marketing", 2021 Women in Toys, Licensing and Entertainment Wonder Women Awards Nominee for “Unsung Hero”, and on the Brand Innovators' '40 Under 40' list in 2018.

Consultation Focus:

• Marketing

• Brand Management & Brand Building

• Franchise Development

• Content Strategy

• Ad Sales Marketing

• Integrated Marketing

• Experiential Marketing

• Social Media Strategy

• Kids & Family

• Toys and Other Consumer Products

• Retail Marketing

• Entertainment

• Streaming Platforms

• Digital Marketing

• Organizational Development

• Networking

Director, Corporate Franchise Management - Princess and Frozen

December 2018-March 2021

• Led creation and guides implementation of global cross-company marketing initiatives and business strategy for the priority, cross-line-of-business, evergreen franchises, Disney Princess and Frozen.

• Established multi-year north-star marketing platform(s) for franchise to be implemented across all lines of business globally

• Produced annual marketing activations to support platform and associated key campaign flights

• Developed and maintained integrated marketing calendar to ensure maximum amplification of all franchise marketing efforts

Director, Global Content Strategy

March 2016-December 2018

• Led the creation of cohesive integrated content strategies across various platforms and formats in collaboration with senior leadership, research/insights, content marketing specialists, media and brand managers across Hot Wheels, Action Figures, Monster High, Enchantimals, Fisher Price and new IP

• Developed processes and strategies throughout development and production stages that support both short and long-term franchise goals to help drive awareness, customer engagement, affinity and product sales

• Identified and collaborated with external partners and distribution channels to help deliver on strategic goals

Director/Consultant, Trade Marketing,
E! & Esquire Network

December 2014 –March 2016

• Managed E! and Esquire Network’s presence in annual trade marketing programs including the Network Upfront Presentations, NBCU Cable Upfront, Fall Planner Pitches and all corresponding materials

• Collaborated with NBCU Lifestyle Portfolio Sales Marketing group to establish goals and timelines to support annual trade and new programming initiatives.

• Created and maintained core Marketing Solutions status tracking documents, asset libraries and sales materials

Sr. Manager, Sales Development and Strategy

February 2013-December 2014

• Supervised national team responsible for ad sales packaging with a focus on monetization efforts across social media, branded content and site display media.

• Identified, prioritized and optimized ad opportunities across the Disney Interactive portfolio working with Editorial, Social Media Management, Pricing and Yield, Synergy, Ad Operations, Franchise Development, Site Product teams and various business units across TWDC.

• Developed and executed an annual B2B marketing plan inclusive of the Digital Content NewFronts, trade media campaigns and industry conference participation.

Sr. Manager, Promotions

August 2008-June 2011

• Senior leader who built, managed and mentored the New York promotions team

• Created and executed strategic and innovative partner solutions, promotions, proposals, and custom marketing programs within the Disney Online ad sales organization including the NY sales division and the Mid-West retail category to generate multi-million dollars in revenue.

Director, Video Sales Development

January 2012-January 2013

• Oversaw and/or directly managed multiple advertiser solutions around Yahoo’s video offerings – both proactive and in response to RFPs.

• Created the go-to-market “story” for Yahoo original series, slates, large video initiatives & key video partnerships.

• Built robust media plans that deliver on client objectives while maximizing revenue for Yahoo.

Sr. Product Manager

JUNE 2011-DECEMBER 2011

• Developed and owned all brand management and marketing responsibilities for seven (7) video game titles (product positioning, product launches, packaging, documentation, advertising, PR, promotions, sales support materials, trailers, ESRB, copy-writing, etc.) including Cooking Mama franchise and Twister Mania in partnership with Hasbro.

• Produced social media marketing initiatives for select titles including developing calendar of events, writing post and e-mail copy, designing site assets, ongoing communication with fans and account maintenance.

VIACOM

OCTOBER 2002-August 2008

Director, Integrated Marketing
MTV Digital

February 2007-August 2008

• Contributed to development of newly formed Digital Integrated Marketing team, focusing exclusively on digital-only marketing executions and building extensions for multi-platform projects.

• Oversaw and implemented all aspects of successful ideation and execution of select MTV and MTV.com sponsorships.  Advertisers included Fortune 500 companies such as Unilever, Johnson and Johnson, Cadbury Schweppes and AT&T.

Manager, Integrated Marketing
mtvU

March 2004-February 2007

• Manage all aspects for successful execution of mtvU sponsorships (including conception and presentation of sponsor-customized idea, coordination of internal logistics, on-site fulfillment, sponsor wrap-up packages and budget tracking). 

• Develop, design and author presentations and proposals for mtvU Ad Sales and clients.

• Develop unique and effective sales materials, highlight reels, promotional mailings and off-channel opportunities for key accounts.

• Foster strong and productive relationships with all of mtvU’s advertising partners and internal departments

• Promoted from Coordinator in 2004

Executive Assistant, Integrated Marketing
MTV

October 2002-March 2004

• Department assistant to the Los Angeles Integrated Marketing Department. 

Assistant Event Producer

JUNE 2002-October 2002

• Assistance in general coordination of large scale events, from bidding stage through final production.

Executive Assistant

JUly 2001-June 2002

• Assistant to both the Partner and Director in charge of Television and Special Events public relations.