• Lead strategic development and execution of integrated marketing communications for the Vehicles Portfolio and Fisher-Price, focusing on family and children's engagement
• Collaborate cross-functionally to create campaigns that resonate with diverse audiences, enhancing brand affinity among families across all touchpoints.
Award-winning, innovative digital marketing leader with more than 20 years of experience executing multi-platform franchise strategies, brand marketing, and media campaigns for multi-billion-dollar companies. Digital & Brand Marketing Keynote speaker and panelist that was honored as a 2021 MarCom Platinum Award Winner for "Top Women in Marketing", 2021 Women in Toys, Licensing and Entertainment Wonder Women Awards Nominee for “Unsung Hero”, and on the Brand Innovators' '40 Under 40' list in 2018.
Consultation Focus:
Marketing
Brand Management & Brand Building
Franchise Development
Content Strategy
Ad Sales Marketing
Integrated Marketing
Experiential Marketing
Social Media Strategy
Adult Collectors
Parents
Shoppers
Kids & Family
Consumer Goods
Toys
Retail Marketing
Entertainment
Streaming Platforms
Digital Marketing
Organizational Development
Networking
Led creation and guides implementation of global cross-company marketing initiatives and business strategy for the priority, cross-line-of-business, evergreen franchises, Disney Princess and Frozen.
Established multi-year north-star marketing platform(s) for franchise to be implemented across all lines of business globally
Produced annual marketing activations to support platform and associated key campaign flights
Developed and maintained integrated marketing calendar to ensure maximum amplification of all franchise marketing efforts
Led the creation of cohesive integrated content strategies across various platforms and formats in collaboration with senior leadership, research/insights, content marketing specialists, media and brand managers across Hot Wheels, Action Figures, Monster High, Enchantimals, Fisher Price and new IP
Developed processes and strategies throughout development and production stages that support both short and long-term franchise goals to help drive awareness, customer engagement, affinity and product sales
Identified and collaborated with external partners and distribution channels to help deliver on strategic goals
Managed E! and Esquire Network’s presence in annual trade marketing programs including the Network Upfront Presentations, NBCU Cable Upfront, Fall Planner Pitches and all corresponding materials
Collaborated with NBCU Lifestyle Portfolio Sales Marketing group to establish goals and timelines to support annual trade and new programming initiatives.
Created and maintained core Marketing Solutions status tracking documents, asset libraries and sales materials
Supervised national team responsible for ad sales packaging with a focus on monetization efforts across social media, branded content and site display media.
Identified, prioritized and optimized ad opportunities across the Disney Interactive portfolio working with Editorial, Social Media Management, Pricing and Yield, Synergy, Ad Operations, Franchise Development, Site Product teams and various business units across TWDC.
Developed and executed an annual B2B marketing plan inclusive of the Digital Content NewFronts, trade media campaigns and industry conference participation.
Senior leader who built, managed and mentored the New York promotions team
Created and executed strategic and innovative partner solutions, promotions, proposals, and custom marketing programs within the Disney Online ad sales organization including the NY sales division and the Mid-West retail category to generate multi-million dollars in revenue.
Oversaw and/or directly managed multiple advertiser solutions around Yahoo’s video offerings – both proactive and in response to RFPs.
Created the go-to-market “story” for Yahoo original series, slates, large video initiatives & key video partnerships.
Built robust media plans that deliver on client objectives while maximizing revenue for Yahoo.
Recently sold to Cheddar and will be rebranded CheddarU.
Contributed to development of newly formed Digital Integrated Marketing team, focusing exclusively on digital-only marketing executions and building extensions for multi-platform projects.
Oversaw and implemented all aspects of successful ideation and execution of select MTV and MTV.com sponsorships. Advertisers included Fortune 500 companies such as Unilever, Johnson and Johnson, Cadbury Schweppes and AT&T.
Manage all aspects for successful execution of mtvU sponsorships (including conception and presentation of sponsor-customized idea, coordination of internal logistics, on-site fulfillment, sponsor wrap-up packages and budget tracking).
Develop, design and author presentations and proposals for mtvU Ad Sales and clients.
Develop unique and effective sales materials, highlight reels, promotional mailings and off-channel opportunities for key accounts.
Foster strong and productive relationships with all of mtvU’s advertising partners and internal departments
Promoted from Coordinator in 2004
Department assistant to the Los Angeles Integrated Marketing Department.