Barbie celebrated International Women’s Day by honoring over half a dozen women worldwide who are leaders in STEM with one-of-a-kind role model dolls made in their likeness.
· Led marketing for Barbie’s largest NFT Collection in partnership with Boss Beauties.
Led marketing from campaign conception to execution to promote and drive ticket sales to all Disney x CAMP-themed experiences. which included social media, paid media, out of home, influencers and AR tactics.
Developed and executed a mutli-platform marketing campaign to drive awareness and ticket sales for The Paw Patrol™ Experience: Only at CAMP, in Dallas and subsequent locations. Created by CAMP, the experts in all things family fun, kids of all ages will be able to live out their rescue team dreams through themed environments, games, and activities celebrating their favorite group of adventurous canines.
Worked with CAMP, a family experience company, to market and drive ticket sales for their tentpole themed event Cosmic Camp launching within their flagship store in New York . Utilized digital media, out of home, influencer, and experiential tactics to drive revenue for the business.