Work Examples
Lead development of a global 360 campaign that included Social, Experiential, PR, influencer and OOH marketing across 10+ countries.
Lead Account Director on the award-winning Fisher-Price and John Legend partnership, encompassing a multifaceted campaign featuring a series of strategic initiatives designed to maximize engagement, promote both the brand and John Legend's debut children's album, and underscore the role of music in developmental play - ultimately driving sales of Fisher Price products
Lead an integrated campaign across paid media, social, influencer and PR to promote the revolutionary redesign of Hot Wheel’s iconic track system.
In support of our growing adult collector and auto enthusiast consumers, I lead the development of the content and growth strategy for net-new TikTok and Auto-Enthusiast-focused YouTube channels, in partnership with YouTube and social creatives.
Co-authored the brand foundation, brand purpose, and DNA for a refreshed approach to Thomas & Friends - the beloved Tank Engine with an 80-year legacy of bringing train-focused play and lessons to kids around the world.