Work Examples
Lead Account Director on the award-winning Fisher-Price and John Legend partnership, encompassing a multifaceted campaign featuring a series of strategic initiatives designed to maximize engagement, promote both the brand and John Legend's debut children's album, and underscore the role of music in developmental play - ultimately driving sales of Fisher Price products
In support of our growing adult collector and auto enthusiast consumers, I lead the development of the content and growth strategy for net-new TikTok and Auto-Enthusiast-focused YouTube channels, in partnership with YouTube and social creatives.
Co-authored the brand foundation, brand purpose, and DNA for a refreshed approach to Thomas & Friends - the beloved Tank Engine with an 80-year legacy of bringing train-focused play and lessons to kids around the world.