In 2011, at the height of the motion capture video game console craze, I spearheaded the product development, go-to-market launch campaign and sustain marketing for the Twister Mania video game in partnership with Hasbro. I incepted the marketing campaign creative and launched/maintained the social presence for this first-of-its-kind gaming experience for the whole family. Game TVC can be found here.
In 2008, Sunkist Soda wanted to become the facilitator of social interactions among teens by providing experiences that would make Sunkist a part of their lifestyle.
To accomplish this goal, I leveraged MTV’s Virtual Worlds (vMTV), a social-networking property that had 2.3 million registered users and seamlessly combined linear TV, 3D technology, live/experiential and social networking. vMTV allowed the MTV audience to interact with Sunkist on multiple occasions, connect to the brand in unexpected ways, and ultimately transform their connection to Sunkist.
In 2009, I concepted and executed a multi-platform integrated marketing campaign to support Walmart’s launch of a new home-goods line for tweens & teens. I developed a unique, ownable experience for Walmart that aligned with a major Disney Channel and Disney.com event tied to multiple Disney IP. This campaign drove awareness, engagement and ultimately sales for the “Your Zone” product line. The campaign was also featured in the New York Times.