OMNI ENTERTAINMENT FRANCHISES

(Out of the top 100 highest-grossing media franchises* )

An Omni Entertainment Franchise impacts cultural conversation and offers entertainment, joy, and opportunity for engagement for fans of all ages around the world. In turn, it is a lucrative, long-lasting business for its IP owners and is now the coveted yet elusive north star for content creators, character builders, game developers, and toymakers alike.

Criteria to reach "OMNI" status:

• Rich story/narrative with a plethora of characters and worlds to continue to extend and grow.

• Remain (or potential to remain) in the public consciousness long enough to reap the benefits of nostalgia and trans-generational appreciation.

• ALL ABOUT THE FANS! Passion and engagement from large groups of fans that help deliver the aforementioned.

• At least 2 consumer engagement touchpoints in addition to mandatory narrative content (e.g. consumer products, gaming, publishing, music, live experiences) to serve as entry points for new consumers and deliver robust engagement for fans.

• A minimum of $5B in global revenue across those touchpoints.