Need Some Marketing Support?
Whether you're building a brand from scratch, launching a new product, or trying to stand out in your market — I've got a starting point for every stage and every budget.
Who I Am
I'm Erica Lenard — a marketing executive with 20+ years leading brand and marketing strategy at Mattel, The Walt Disney Company, and NBCUniversal. I now bring that same Fortune 500 thinking to businesses of every size, at prices that actually make sense.
AVAILABLE PROJECTS
Find the Right Starting Point for Your Business
All projects are available on Fiverr and/or Upwork. Click Book to go directly to the project page.
STRATEGY
Go-To-Market Strategy
Delivered in 5–10 days
A complete launch strategy covering your target audience, competitive landscape, positioning, channel mix, and action plan. Built for founders, startups, and growing teams.
MESSAGING
Brand Positioning & Messaging Guide
Delivered in 3–7 days
A PowerPoint brand guide defining your positioning statement, key messages, audience personas, and tone of voice. Choose from a blank template, customized guide, or fully completed version.
BRANDING
Visual Brand Style Guide
Delivered in 3–7 days
A PowerPoint visual identity guide covering your color palette, typography, logo usage, design filters, and asset library. The perfect visual companion to the Brand Positioning Guide.
MARKETING
Local Marketing Strategy
Delivered in 5-10 days
A customized local marketing plan built around your business, your neighborhood, and your customers — with a clear action plan you can execute from day one.
AVAILABLE ON
All projects are listed on both Fiverr and Upwork so you can book through whichever platform you prefer.
Looking for Something Bigger?
I also work with clients directly on larger engagements — fractional CMO support, full campaign development, and more. If you have a project in mind, let's talk.