Need Some Marketing Support?

Whether you're building a brand from scratch, launching a new product, or trying to stand out in your market — I've got a starting point for every stage and every budget.

Who I Am

I'm Erica Lenard — a marketing executive with 20+ years leading brand and marketing strategy at Mattel, The Walt Disney Company, and NBCUniversal. I now bring that same Fortune 500 thinking to businesses of every size, at prices that actually make sense."

AVAILABLE PROJECTS

Find the Right Starting Point for Your Business

All projects are available on Fiverr and Upwork. Click Book to go directly to the project page.

STRATEGY

Go-To-Market Strategy

Delivered in 5–10 days

A complete launch strategy covering your target audience, competitive landscape, positioning, channel mix, and action plan. Built for founders, startups, and growing teams.

Book on Upwork

MESSAGING

Brand Positioning & Messaging Guide

Delivered in 3–7 days

A PowerPoint brand guide defining your positioning statement, key messages, audience personas, and tone of voice. Choose from a blank template, customized guide, or fully completed version.

Book on Upwork

Book on Fiverr

BRANDING

Visual Brand Style Guide

Delivered in 3–7 days

A PowerPoint visual identity guide covering your color palette, typography, logo usage, design filters, and asset library. The perfect visual companion to the Brand Positioning Guide.

Book on Upwork

Book on Fiverr

AVAILABLE ON

All projects are listed on both Fiverr and Upwork so you can book through whichever platform you prefer.

Looking for Something Bigger?

I also work with clients directly on larger engagements — fractional CMO support, full campaign development, and more. If you have a project in mind, let's talk.

Get In Touch